Text: Edgar Allan Poe (ed. Stuart and Susan Levine), “Earlier Austin Prospectus,” The Collected Writings of Edgar Allan Poe — EAP: Critical Theory (2009), pp. 23-25 (This material is protected by copyright)

[page 23, continued:]

TO THE PUBLIC

Since resigning the conduct of The Southern Literary Messenger, at the commencement of its third year, I have constantly held in view the establishment of a Magazine which should retain some of the chief features of that Journal, abandoning the rest. Delay, however, has been occasioned by a variety of causes, and not until now have I felt fully prepared to execute the intention.

I will be pardoned for speaking more directly of The Messenger. Having in it no proprietary right, my objects too, in many respects, being at variance with those of its very worthy owner, I found difficulty in stamping upon its pages that individuality which I believe essential to the perfect success of all similar publications. In regard to their permanent interest and [page 24:] influence, it has appeared to me that a continuous and definite character, with a marked certainty of purpose, was of the most vital importance; and these desiderata, it is obvious, can never be surely attained where more than one mind has the general direction of the undertaking. This consideration has been an inducement to found a Magazine of my own, as the only chance of carrying out to full completion whatever peculiar designs I may have entertained.

To those who remember the early years of The Messenger, it will be scarcely necessary to say that its main feature was a somewhat overdone causticity in its department of Critical Notices. The Penn Magazine will retain this trait of severity in so much only as the calmest and sternest sense of literary justice will permit. One or two years, since elapsed, may have mellowed down the petulance, without interfering with the rigor of the critic. Most surely they have not yet taught him to read through the medium of a publisher's interest, nor convinced him of the impolicy of speaking the truth. It shall be the first and chief purpose of the Magazine now proposed, to become known as one where may be found, at all times, and upon all subjects, an honest and a fearless opinion. This is a purpose of which no man need be ashamed. It is one, moreover, whose novelty at least will give it interest. For assurance that I will fulfil it in its best spirit, and to the very letter, I appeal with confidence to the many thousands of my friends, and especially of my Southern friends, who sustained me in The Messenger, where I had but a partial opportunity of completing my own plans.

In respect to the other general features of the Penn Magazine, a few words here will suffice. Upon matters of very grave moment, it will leave the task of instruction in better hands. Its aim, chiefly, shall be to please; and this through means of versatility, originality and pungency. It must not be supposed, however, that the intention is never to be serious. This is a species of grave writing, of which the spirit is novelty and vigor, and the immediate object the enkindling of the imagination. In such productions, belonging to the loftiest regions of literature, the journal shall abound. It may be as well here to observe, that nothing said in this Prospectus should be construed into a design of sullying the Magazine with any tincture of buffoonery, scurrility, or profanity, which are the blemish of some of the most vigorous European prints. In all branches of the literary department, the best aid, from the highest and purest sources, is secured.

To the mechanical execution of the work the greatest attention will be given which such a matter can require. In this respect, it is proposed [page 25:] to surpass, by very much, the ordinary Magazine style. The form will nearly resemble that of The Knickerbocker. The paper will be equal to that of The North American Review. The pictorial embellishments will be numerous, and by the leading artists of the country, but will be only introduced in the necessary illustration of the text.

The Penn Magazine will be published in Philadelphia, on the first of each month, and will form, half yearly, a volume of about 500 pages. The price will be $5 per annum, payable in advance, or upon the receipt of the first number, which will be issued on the first of January, 1841. Letters addressed to the Editor and Proprietor,

EDGAR A. POE